Thu, 23 Jul 2015
I've seen this ad on the subway at least a hundred times, but I never noticed this oddity before:
Specifically, check out the vertical alignment of those ‘p’s:
Notice that it is not simply an unusual font. The height of the ‘p’ matches the other lowercase letters exactly. Here's how it ought to look:
At first I thought the designer was going for a playful, informal logotype. Some of the other lawyers who advertise in the subway go for a playful, informal look. But it seemed odd in the context of the rest of the sign.
As I wondered what happened here, a whole story unfolded in my mind. Here's how I imagine it went down:
I have no real reason to believe that most of this is true, but I find it all so very plausible.
[ Addendum: Noted typographic expert Jonathan Hoefler says “I'm certain you are correct.” ]