Tue, 09 May 2023
My observation that the Moral Majority was neither moral nor a majority had been made many times before. This is not surprising as it was obvious from day one.
Many people suggested other examples, most of which I rejected for the same reason as “Country Crock”: fanciful brand names are not lies, are not (usually) misunderstood, and are not (normally) intended to deceive.
Instead I would like to offer the phrase “egg cream”. This is a beverage made from milk, selzer water, and chocolate syrup. (Less commonly, some other flavoring.) It contains neither eggs nor cream. And it is deceptive, since people ordering an egg cream are often under the impression that it will contain eggs or cream.
Finally, if you are still sour about the name “Country Crock” margarine and about brand names generally, youmight be able to cheer up if you contemplate the proud proclamation of the truth in the brilliantly confident “I can't believe it's not Butter!”
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