The Universe of Discourse

Tue, 09 May 2023

Two words, two lies (again)


My observation that the Moral Majority was neither moral nor a majority had been made many times before. This is not surprising as it was obvious from day one.

Many people suggested other examples, most of which I rejected for the same reason as “Country Crock”: fanciful brand names are not lies, are not (usually) misunderstood, and are not (normally) intended to deceive.

Instead I would like to offer the phrase “egg cream”. This is a beverage made from milk, seltzer water, and chocolate syrup. (Less commonly, some other flavoring.) It contains neither eggs nor cream. And it is deceptive, since people ordering an egg cream are often under the impression that it will contain eggs or cream.

Finally, if you are still sour about the name “Country Crock” margarine and about brand names generally, you might be able to cheer up if you contemplate the proud proclamation of the truth in the brilliantly confident “I can't believe it's not Butter!”

[ Addendum 20230805: Three lies in one. ]

[Other articles in category /misc] permanent link